 | OLA - Media Rights and Content Use Policy As digital content continues to play a bigger role in sport promotion, the OLA has made substantial investments in media infrastructure to support member clubs elevate the profile of our sport. From live broadcasts to shared photo libraries and templates, we continue to expand the tools available to help members promote their programs and engage their communities.
This new policy outlines how media assets—such as photos, videos, and broadcasts captured at OLA-sanctioned events—may be shared, published, or licensed. It applies to all Individuals and accredited media professionals, including photographers, videographers, content creators, media partners, and other third parties working within OLA environments.
The policy introduces important protections for participant privacy, defines boundaries around commercial use, and prohibits the unauthorized sale or distribution of OLA content. Above all, it reinforces the need to represent our sport respectfully and professionally, ensuring that every piece of content contributes to the growth and reputation of lacrosse in Ontario. | |